• Execute and refine content strategy in partnership with the Head of Content. • Align content initiatives to SEO, inbound growth, and pipeline impact. • Adapt strategy across multiple business units, audiences, and ICPs as the company evolves. • Propose and lead experiments that improve reach and performance. • Own day-to-day operation of the content engine, ensuring quality, consistency, and efficiency. • Drive consistent, high-quality content volume across multiple websites while maintaining a strong editorial standard. • Translate complex cloud, FinOps, AI, and technical topics into authoritative, accessible content. • Manage freelancers, agencies, and contributors to scale production effectively. • Identify and resolve workflow inefficiencies, strengthening systems over time. • Apply strong SEO fundamentals including keyword research, intent mapping, on-page optimization, internal linking, and refresh strategy. • Optimize for AI-driven and answer-based discovery through structured, authoritative content. • Define, track, and report on key metrics including traffic, rankings, engagement, conversions, and pipeline influence. • Use analytics to prioritize initiatives and guide continuous improvement. • Own day-to-day social strategy aligned with editorial and growth goals. • Repurpose long-form content into social-first formats. • Experiment with distribution channels to expand reach and impact. • Partner cross-functionally with Product Marketing, CX, Engineering, Sales, and regional teams. • Collaborate effectively in a globally distributed environment.