• Write clear, engaging copy for: • Brand and marketing campaigns • Websites, email marketing, social media, and paid media • Print materials, direct mail, handouts, and long-form franchise content • Adapt messaging for different audiences (guests, homeowners, franchise partners) and formats while adhering to brand voice and guidelines • Support localized and franchise-specific messaging needs while maintaining brand consistency • Collaborate with the Brand Manager, Designers, and cross-functional partners on integrated campaigns and initiatives • Revise and iterate copy based on feedback, performance insights, and testing results • Apply and support the maintenance of messaging frameworks and tone-of-voice standards • Support go-to-market launches and franchise onboarding materials