• Build, manage, and optimize lifecycle campaigns in Braze across onboarding, activation, retention, winback, and upsell/cross-sell flows. • Design and execute segmentation strategies using Braze audiences, custom attributes, and event data to deliver personalized messaging at scale. • Create and manage Canvas flows (multi-step, multi-channel journeys) with proper branching logic, delays, and conversion tracking. • Develop and maintain email templates using Braze's drag-and-drop editor and/or custom HTML/CSS, including dynamic content via Liquid templating and Connected Content. • Run A/B and multivariate tests on subject lines, send times, content, and flow logic. Document results and iterate. • Monitor deliverability metrics (inbox placement, bounce rates, spam complaints) and manage list hygiene, IP warming, and sender reputation. • Set up and maintain Braze integrations with our data infrastructure (event tracking, user attribute syncing, webhook triggers). • Build reporting dashboards and provide weekly/monthly performance readouts on key email KPIs: open rate, CTR, conversion rate, revenue attribution, churn impact. • Ensure all email communications comply with CAN-SPAM, healthcare marketing best practices, and internal MLR review processes where applicable. • Collaborate with creative, product, and growth teams to align email strategy with broader marketing and retention goals.