• Responsible for leading our marketing analytics, web analytics, marketing data operations, and data governance efforts. • Drive insights and understanding across the marketing team to improve performance and optimize marketing resource allocation. • Understand existing objectives, campaigns, data flows, metrics, and stakeholders; recommend incremental improvements. • Establish and maintain standardized marketing KPIs and leading metrics aligned with organizational goals and performance tracking. • Champion a culture of data literacy, building operational dashboards, and socializing data through data-driven storytelling, visualization, and self-service empowerment. • Learn and support existing tools, including: Ours Privacy, GA4, Snowflake, Contentful, CallTrackingMetrics, Google Ads, Meta Ads, Microsoft Clarity, and Tableau. • Collaborate with engineering, product, and data teams to support two-way integrations between the MarTech stack and enterprise data systems. • Define and lead the requirements for creating a marketing database in Snowflake. • Partner closely with Marketing leadership, the B2B Growth team, paid media agencies, vendors, contractors, and internal teams to understand and own all marketing data flows and insights. • Participate deeply in marketing data governance, collaborating closely with legal, compliance, data, and IS teams to ensure compliance with privacy laws (e.g., HIPAA, CCPA, COPPA).