• Define and execute GoodLeap’s VPP strategy, aligned with corporate goals. • Build and lead a cross-functional team spanning sales, operations, product, and regulatory affairs. • Lead sales and business development with utilities, grid operators (CAISO, ERCOT, ISO-NE, etc.), and community choice aggregators (CCAs). • Negotiate and close contracts for VPP participation in demand response, capacity, and grid services markets. • Represent GoodLeap in regulatory proceedings, market stakeholder groups, and industry forums. • Develop VPP offerings that deliver value to customers, utilities, and GoodLeap (bill credits, resiliency, revenue streams). • Partner with technology vendors (DERMS, software platforms, aggregators) to build scalable and reliable VPP operations. • Ensure compliance with CPUC, FERC, and state-level market rules. • Build strategic alliances with solar/battery OEMs, aggregators, and financing partners. • Collaborate with GoodLeap’s financing and installer network to expand customer enrollment. • Track, analyze, and report on VPP performance, market potential, and emerging opportunities.