Grüns
Nutrition gaps are inevitable. Grüns fills them.
Director, Retail & Shopper Marketing
Location
United States
Posted
16 days ago
Salary
$160K - $190K / year
Bachelor Degree10 yrs expEnglish
Job Description
• Own Grüns retail and shopper marketing strategy across retailers
• Lead annual retail marketing planning, including promotional calendar, launch support, and seasonal activations
• Own the retail marketing budget end-to-end
• Build a scalable retail toolkit of in-store assets
• Strengthen retailer marketing partnerships
• Lead execution of key retail moments
• Establish a measurement and learning loop across retail programs
• Build and scale key growth levers including demos/sampling programs and digital coupon strategy
Job Requirements
- 10+ years of experience in shopper marketing, retail marketing, commerce marketing, or brand management within CPG
- Built omni-channel retailer programs across in-store activation, retail.com, retail media, and national marketing
- Strong cross-functional leadership across Sales, Brand, Creative, eComm, Analytics, and Finance
- Owned budgets, forecasted spend, and made ROI-based trade-offs across multiple retailers
- Deeply understands shopper behavior, merchandising, and retailer marketing ecosystems
- Led experiential activations, trade shows, and in-person events
- Can translate measurement outputs into clear action
- Communicates with executive-level clarity and represents Grüns confidently in retailer-facing conversations
Benefits
- Competitive total compensation package
- Competitive equity packages
- Comprehensive set of benefits designed to support well-being, growth, and balance
- Generous PTO
- Free Grüns subscriptions
