• Own global social strategy, channel planning, and editorial calendars across luxury brands and key platforms • Lead end-to-end execution for major brand moments (campaign launches, openings, partnerships, brand activations, property openings), ensuring social is integrated across creative, PR, and paid media • Develop high-quality content ecosystems and brief creative partners/agencies with clear direction, elevated standards, and platform-native thinking • Ensure brand voice and visual consistency across social—protecting distinct brand identities while aligning to a global luxury standard • Partner with Paid Media to align organic and paid social strategy, optimize content performance, and deliver campaign learnings • Coordinate with Communications/PR, legal, and centralized support teams on community management guidelines, escalation protocols, and real-time response support during high-visibility moments • Create toolkits, playbooks, and governance to enable regions and properties to execute locally with consistency and nuance through a brand lens • Track performance and report insights (content effectiveness, channel trends, audience growth, engagement quality), translating analytics into clear recommendations • Support cross-functional special initiatives, including creator/influencer programs, content capture moments, and brand storytelling projects