• Own marketing performance reporting across programs, campaigns, and channels, ensuring clarity, accuracy, and consistency • Design and maintain dashboards and reporting frameworks that communicate performance, impact, and trends to internal and external stakeholders • Proactively analyze performance to identify risks, opportunities, and optimization recommendations tied to business goals • Lead partner and client reporting, translating data into clear, strategic narratives and presentations • Conduct audience, cohort, and behavioral analysis to inform targeting, messaging, and content strategy • Partner cross-functionally to define analytics requirements, improve data quality, and support testing and measurement efforts • Set performance benchmarks, monitor results, and recommend course corrections as needed • Champion a data-informed culture by guiding stakeholders on metrics, insights, and best practices