• Develop and implement integrated digital marketing strategies across email, web, social, SEO, and paid media • Manage the digital marketing calendar, aligning priorities with corporate and local market initiatives • Collaborate with creative, operational, and local teams to ensure campaigns resonate across channels and audiences • Build scalable digital templates, assets, and components that can be reused across multiple states and health plan partners • Own the Arkos Health website, ensuring content is current, user-friendly, SEO-optimized, and aligned with our brand and voice • Develop dashboards and monitoring structures for funnel progression, drop-off points, and market-level performance • Create branching logic, triggers, and dynamic paths based on eligibility, readiness, data, and engagement • Lead efforts to enhance existing digital platforms and develop new microsites, landing pages, or engagement tools from the ground up • Launch and manage paid media campaigns across platforms like Google, Meta, LinkedIn, and programmatic networks • Track and optimize campaign performance using tools like Google Analytics, Salesforce, and Marketing Cloud, with a sharp eye on cost-efficiency and ROI • Serve as the digital marketing liaison to Arkos’ local markets, helping lift regional stories, events, and outreach campaigns • Ensure digital executions maintain brand consistency while offering space for market-level relevance • Support co-branded and plan-specific digital content to deepen alignment with partners