Acxiom
Marketing Made Better
Principal Marketo Consultant – Adobe Practice
Location
United States
Posted
27 days ago
Salary
Not specified
Bachelor Degree10 yrs expEnglish
Job Description
• Lead the design and implementation of complex marketing automation solutions using Adobe Marketo Engage.
• Oversee the integration of Campaign Classic and Campaign Ops, ensuring seamless marketing operations.
• Manage all technical aspects of Marketo, including database optimization, lead management, and platform scalability.
• Architect and implement Marketo integrations with other enterprise systems such as CRM, analytics, and content management platforms.
• Collaborate with cross-functional teams to develop and execute data-driven marketing campaigns, driving business growth.
• Provide strategic leadership in data governance initiatives, ensuring compliance and data integrity.
• Analyze marketing data to generate insights that inform decision-making and enhance campaign performance.
• Conduct regular audits of Marketo systems, identifying and addressing issues while ensuring best practices in marketing automation.
• Create custom, use-case based Marketo system training and enablement programs.
• Mentor junior team members, fostering knowledge-sharing and professional development.
• Stay updated with the latest industry trends and technologies, driving innovation in marketing automation strategies.
Job Requirements
- 10+ years of marketing automation experience, focusing on Adobe Marketo Engage.
- Strong expertise in Campaign Classic, Campaign Ops, and data governance best practices.
- Proven track record in managing and optimizing large-scale Marketo implementations, including complex integrations and global instance consolidations.
- Experience in lead management, segmentation, lead scoring, nurturing programs, and email marketing best practices.
- Expertise with Marketo Measure (formerly Bizible), including general configuration & setup, custom CRM/Marketo integration, channel and stage mapping, touchpoint creation, attribution modeling, processing times and queues, and general best practices.
- Excellent analytical and problem-solving skills, with the ability to identify marketing trends and enhance campaign effectiveness.
- Strong communication, collaboration, and leadership abilities; capable of working with stakeholders at all levels.
- Bachelor's degree in Marketing or a related field.
- Adobe Certified Professional - Marketo Engage required.
Benefits
- No sponsorship/Visas offered