• Own and scale customer advocacy programs by independently recruiting, engaging, and activating advocates to meet ongoing sales, marketing, analyst, and event reference needs. • Deliver high-quality customer stories and proof points that represent Demandbase externally across campaigns, website content, sales enablement, owned events, industry tradeshows, and analyst research. • Lead executive-level customer engagement through Customer Advisory Boards and customer recognition programs, serving as a trusted partner to senior customer stakeholders and internal executives. • Drive third-party review strategy and execution across platforms such as G2 and Gartner to amplify the voice of the customer and strengthen Demandbase’s competitive positioning. • Design and execute customer lifecycle gifting programs tied to onboarding, renewal, and advocacy moments that reinforce customer value and support retention outcomes. • Grow and activate Demandbase's customer community by partnering cross-functionally to increase membership, engagement, and peer-to-peer connection at scale.