• Own and deliver regional sales performance against budget, forecast, and new door targets through disciplined execution of annual and quarterly business plans • Lead, coach, and support field sales representatives and leadership through regular in-store visits, remote coaching, and ongoing performance management • Partner with reps to communicate, execute, and track regional sales goals, ensuring alignment and accountability at all levels • Develop and implement regional sales strategies and account-specific business plans that drive revenue growth and profitability • Set budgets, objectives, and marketing plans for multibrand accounts to maximize sell-through and brand presence • Maintain a strong field presence through travel to key points of distribution, reinforcing execution, accountability, and relationship management • Ensure compliance with brand standards, visual merchandising, and operational expectations across all doors • Lead the rollout of company initiatives and product launches, providing training, coaching, and follow-up to ensure successful execution • Prospect and open new multibrand opportunities to support continuous regional growth and distribution optimization • Evaluate and optimize the regional multibrand network by assessing dealer performance and partnering with Key Accounts to strengthen distribution • Collaborate with the Wholesale Director to develop and execute regional business plans and strategic initiatives • Maintain accurate and timely reporting, including sales forecasts and regional performance updates on a regular cadence • Control regional expenses to ensure alignment with budget guidelines • Represent the brand at regional and national trade shows as required