• Directs and oversees regional sales activities to meet or exceed regional sales goals and objectives • Leads operational efforts through subordinates to ensure effective achievement of goals • Directly controls the broad activities of Sales Managers through the implementation of company-wide policies • Evaluates markets and customers to identify and develop opportunities that will increase sales • Develops and implements a Regional Business Plan to maximize sales goals • Cultivates high level customer relationships to promote the company’s position within the industry • Communicates business climate and industry trends to senior management • Develops strategies for direct departments and contributes to divisional strategies