• Own new user activation across app and web, from first visit through early engagement and entry into the purchase funnel. • Define and drive the activation roadmap, balancing rapid experimentation with durable product improvements. • Partner closely with Marketing and CRM to improve acquisition and landing page experiences that better engage and convert users earlier. • Own onboarding experiences, ensuring new users quickly understand Gametime’s value and how to get started. • Lead A/B testing and experimentation across activation and early lifecycle surfaces, using insights to inform product decisions. • Work cross-functionally with Engineering, Design, and Data to ship high-quality experiences that improve speed to value, clarity, and delight. • Develop a deep understanding of new user behavior and pain points, and use those insights to continuously improve the fan experience.