• Lead and grow the analytics team, providing coaching, mentorship, and technical guidance to develop high-performing analysts • Own analytics strategy for multiple functions—Marketing, Operations, Manufacturing, and CX—focused on revenue growth, retention, and operational efficiency • Partner with business leaders to translate strategic objectives into analytical frameworks and clear KPIs • Develop and champion a data-driven culture, ensuring high-quality, accessible insights are embedded into daily decision-making • Guide cross-functional efforts to evolve our BI reporting infrastructure in Looker and other tools, prioritizing automation, usability, and scalability • Oversee cohort and funnel analysis, experimentation design, and predictive modeling efforts to uncover key growth levers • Drive roadmap prioritization for analytics initiatives and communicate impact clearly to executive stakeholders • Collaborate with Data Engineering on model development, data hygiene, and metric governance • Stay ahead of industry trends, tools, and techniques to elevate the analytics function and bring innovative solutions to the business