• Partner with On Premise National Sales Directors to identify, develop, and execute customer engagement and growth through promotional programming. • Focus on most critical accounts across channels (dining, lodging, transportation, eatertainment, etc.), ensuring alignment with Palm Bay’s overarching brand strategies and commercial goals. • This dynamic role serves as a central point of collaboration across Palm Bay Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, Distributor Partners. • Develop and execute compelling insight driven programs and activations that align with brand and customer strategies, driving consumer engagement and high ROI. • Identify and activate custom promotional materials that engage consumers, measuring effectiveness through sales data and customer feedback. • Partner with Business Intelligence to provide National Accounts On Premise and distributor sales teams with the tools and resources to drive the business. • Customer facing selling role developing customized, powerful sales material and presentations, serving as the subject matter expert of Palm Bay brands and marketing programs. • Consulted internally on national innovation and account specialty items to ensure successful on-premise execution. • Assist in planning and logistics for wine tastings, events, and activations. • Liaison between brand and National Accounts On Premise sales to ensure constant flow of information. • Measure and evaluate on-premise programming initiatives to inform program optimizations and spend efficiency.