• Serve as the primary business development partner for a defined set of brokers in the Southwest Region • Conduct regular meetings and sales calls to broker partners to execute defined plans, measure progress, and achieve established KPIs • Identify, appoint, and effectively onboard new brokers • Implement strategies to increase production with the intent of writing profitable business • Increase large account production among a short list of specified broker partners • Proactively manage underperforming brokers, as needed • Build relationships and positive awareness of PURE among important COIs and explore/advance new partnerships and programs • Establish personal relationships with a network of influential PURE promoters who unsolicited and willingly share their enthusiasm for PURE • Actively participate and collaborate with key internal stakeholders for the development of the region/territory growth and profit plan and oversee its successful execution • Report to the VP, Regional Executive and drive business development plans to grow PURE's membership in the specified territory