• Develop and manage paid campaigns across LinkedIn, Google Ads, Meta, programmatic, media, publishers, communities and other channels • Build email acquisition systems, landing pages, lead capture flows, and nurture funnels with clear attribution • Run rapid experiments to test creative, copy, channels, and audience segmentation • Measure and iterate on performance using CAC, CPL, CTR, conversion rates, and ROI • Build dashboards and reports to drive clarity across the team • Partner with marketing analytics to track funnel performance, attribution, and KPIs • Create scalable playbooks, templates, and workflows for sustainable demand generation • Evaluate and manage tools including and r analytics platforms • Partner with content marketers, design, and product to develop cohesive campaigns and messaging • Incorporate feedback from marketing operations to refine targeting and positioning • Collaborate on marketing assets, product positioning, and conversion optimization