• Own Positioning & Messaging • Develop and evolve clear, differentiated positioning and messaging frameworks that articulate Lumana’s value across customer segments, industries, and personas. • Ensure consistent, credible messaging across all customer-facing touchpoints. • Lead Product & Feature Launches • Partner closely with Product and Engineering to plan and execute launches that drive awareness, engagement, and adoption. • Translate roadmap initiatives into market-ready narratives and launch plans. • Enable Sales & Channel Partners • Build high-impact enablement assets including battlecards, one-pagers, pitch decks, competitive insights, and talk tracks. • Equip sellers to move faster, handle objections confidently, and improve conversion throughout the funnel. • Shape Content & Storytelling • Develop customer-facing assets such as website messaging, case studies, videos, blogs, and product narratives that support the full buyer journey. • Position Lumana as a credible thought leader in AI-driven video intelligence and security. • Market & Competitive Intelligence • Conduct ongoing research on competitors, market trends, and customer needs. • Use insights to inform messaging, positioning, and strategic decisions. • Drive GTM Alignment • Collaborate with Marketing, Sales, Product, and Customer Success to ensure tight go-to-market alignment across campaigns, launches, and initiatives. • Serve as a connective layer that brings clarity and focus to GTM execution. • Be the Voice of the Customer • Leverage customer feedback, usage data, and field insights to refine messaging and strengthen product-market fit. • Advocate for customer needs internally to influence positioning and roadmap priorities.