• Working closely with the Sr. Art Directors / Creative Director on the conceptual development and execution of Baby & Toddler seasonal editorial campaign • Leading the concepting, planning and executing Baby & Toddler seasonal photoshoots – developing all necessary creative briefs including moodboards, casting, locations, social storyboards, H&MU, shot lists and on-set direction in partnership with the Sr. AD/Creative Director • Managing photography edits and post-production with retouching and design partners, organizing within A&F platforms and guiding the team on final color and image usage across all channels • Collaborating with the broader creative team, including A&F AD’s, Studio AD, Social AD’s, Styling and Video teams to ensure seasonal visuals and content are synergized, telling focused brand stories and fulfilling deliverables across all channels for the Baby & Toddler brand • Building the Baby & Toddler brand handwriting for a new generation of consumers, building off existing brand foundations • Understanding current trends in fashion, photography, social media, and culture – testing new ideas to further develop and advance the creative voice of the Baby & Toddler and A&F brands • Communicating and collaborating effectively within the A&F organization, clearly and effectively presenting ideas and projects to cross functional partners and all levels of leadership • Helping to implement a creative organization that supports a content-led marketing strategy • Other projects and responsibilities as assigned – including supporting abercrombie kids & A&F brand AD as necessary