• Set up, launch, and optimize Meta ad campaigns with substantial budgets • Master campaign performance metrics (CPM, CTR, CVR, CPA/CPL) • Scale winning creatives through advanced targeting and budget allocation • Connect creative performance to business outcomes and iterate based on data • Research audience pain points through Reddit, reviews, and competitor analysis • Write scroll-stopping hooks, scripts, and ad copy for UGC and paid social • Analyze competitors via Meta Ad Library and identify winning creative patterns • Collaborate with UGC creators, designers, and video editors • Lead strategic client meetings and deliver performance insights • Build trust through proactive communication and ownership • Distill complex performance data into actionable recommendations