• Partner Go-To-Market (GTM) & Launch Operations: Build and run end-to-end GTM playbooks with B2B partners (hospitality, entertainment, fitness, golf) so physical venues and apps go live fast and stay live. Own enablement, co-marketing, on-prem assets, and digital activation funnels from pre-launch → launch → scale. • Full-Funnel Growth: Physical ↔ Digital: Architect acquisition and activation across on-site signage, kiosks, QR handoffs, staff prompts, and owned/app channels. Optimize the funnel from awareness to contest creation/join to repeat play. Ruthlessly instrument KPIs (contest conversion, retention, ARPU, CAC/LTV) and drive compounding improvements. • Lifecycle, Incentives & Progression: Design engagement loops, progression systems, loyalty hooks, and incentives that translate venue moments into ongoing digital competitions. Own CRM/lifecycle (push, SMS, email, in-app), referral, and milestone mechanics that feel native to each partner brand. • Product Marketing & Narrative: Define positioning, messaging, and proof for Lucra’s SDK/API + kiosk experiences. Turn live programs into sharp case studies and ROI stories for sales, renewals, and fundraising. Equip partner GMs and marketers with plug-and-play assets that ship in days, not weeks. • Experimentation & UXR at Speed: Stand up an always-on test bench with rigorous A/B testing, in-venue pilots, and lightweight UXR. Test relentlessly, learn fast, scale what works, kill what doesn’t. • Analytics, Attribution & Revenue Ops: Implement clean attribution across kiosks, QR, staff prompts, and digital touchpoints. Build partner dashboards and weekly growth reviews. Tie every program to revenue, not vanity metrics. • Cross-Functional Leadership: Partner with Product, Engineering, Sales, and CS to ensure the growth roadmap is built, instrumented, and shipped. Translate market signal into product requirements and launch calendars. • Team Building & Vendor Bench: Hire and lead a high-performing growth org (lifecycle, paid, partner marketing, PMM, design/copy) and curate best-in-class vendors for media, creative automation, and in-venue activations. • Executive & Board-Level Communication: Represent growth strategy and outcomes to the exec team and board. Tell a crisp story with value creation data and a defensible roadmap.