• Build, execute, and optimize multi-channel marketing campaigns (email, digital, webinars, events) within HubSpot, Salesforce, and connected platforms • Manage audience segmentation and campaign automation • Ensure seamless campaign and lead handoffs to SDR and sales teams, maintaining full visibility from Lead to MQL to SQL • Collaborate with Growth Marketing and Product Marketing to align campaign data tracking and attribution models • Serve as the operational owner for the marketing tech stack — including HubSpot, Salesforce, and data integrations (e.g., ZoomInfo, LinkedIn, Definitive Healthcare) • Maintain data cleanliness, enrichment, and compliance (e.g., opt-outs, GDPR) • Monitor system performance, troubleshoot issues, and implement best practices for automation and reporting • Assist in developing and managing reports and dashboards for campaign performance, lead flow, and ROI metrics • Conduct regular campaign analysis to identify gaps and optimization opportunities • Support A/B testing to improve email campaign performance • Document workflows and campaign best practices to scale marketing operations • Educate marketing team members on systems, reporting, and data for new tech recommendations and improvements within the current tech stack • Partner with Sales Operations and RevOps to align reporting frameworks and KPIs across GTM functions