• Manage, optimize, and scale paid digital campaigns across job boards, programmatic platforms, social media, search, and display channels to increase visibility and drive qualified applicants. • Oversee click-balancing, bid adjustments, and media pacing to ensure efficient spend allocation and performance across priority roles and markets. • Analyze channel performance and optimize budget distribution, creative strategy, and audience targeting using real-time data. • Conduct ongoing A/B testing of ads, landing pages, and messaging to improve conversion rates and overall campaign effectiveness. • Implement and manage UTM parameters, source tracking, and attribution models to measure traffic quality and campaign ROI. • Partner with external vendors, ad platforms, and media partners, like Google, Meta, and LinkedIn to evaluate performance, negotiate budgets, and align optimization strategies. • Lead monthly high-priority job promotion initiatives to increase applicant flow for critical clinical roles. • Design and execute multi-channel marketing campaigns to support new market launches and urgent hiring needs. • Pilot emerging recruitment marketing technologies and advertising platforms to stay ahead of digital and talent attraction trends. • Support the Recruitment Marketing Manager with proactive strategies that focus on pipeline development, long-term engagement, and employer brand elevation—beyond reactive 'now hiring' messaging. • Build and maintain a recruiter self-service marketing hub with templates, tools, and on-demand resources that improve campaign efficiency and brand consistency. • Launch and manage a recruiter social advocacy program to expand organic reach and amplify hiring messages through employee networks. • Create and distribute a monthly talent community newsletter to nurture prospects and maintain engagement. • Conduct competitive intelligence and market analysis to identify differentiators and new opportunities in digital and recruitment marketing. • Map the candidate journey and analyze key touchpoints to enhance engagement, reduce drop-off, and improve overall candidate experience. • Monitor and report on campaign performance, channel ROI, budget utilization, traffic trends, and tool effectiveness. • Produce monthly reporting dashboards summarizing key recruitment marketing metrics, insights, and optimization recommendations.