• Own day-to-day management and optimization of paid search campaigns across Google Ads and Microsoft Ads, with secondary support for LinkedIn Ads if capacity allows • Continuously optimize account structure, keywords, bids, budgets, ad copy, and landing page performance • Maintain strong alignment between keywords, ads, and landing pages to support strong Quality Scores and conversion rates • Manage budget pacing and implement optimizations to maximize efficiency and impact • Ensure accurate tracking, attribution, and reporting across paid search channels • Proactively surface insights and lead data-driven testing across ads, messaging, audiences, and landing pages in partnership with Demand Generation • Partner with Demand Generation and RevOps to align campaigns with pipeline and revenue goals • Analyze performance and deliver bi-weekly performance reporting, including performance to goal, insights, learnings, and next-step recommendations