• Own end-to-end logistics and execution for trade-shows based on an established event rubric. • Manage booth contracts, travel coordination, shipments, vendor relationships, and staffing schedules. • Oversee pre- and post-show marketing activities including invites, reminders, follow-up, and lead handoff. • Ensure accurate lead capture, workflow routing, and post-event reporting. • Plan and execute small, high-impact events—both virtual and in-person—for priority audiences. • Manage registration flows, reminders, attendee communication, and post-event actions. • Collaborate with Sales and Marketing on content, audience selection, and event objectives. • Maintain and improve daily marketing operations across tools like HubSpot, Intercom, Mixpanel, GA4, ZoomInfo, and others. • Support light technical operations such as workflow updates, automation maintenance, integration QA, and troubleshooting. • Maintain naming conventions, property hygiene, and reporting consistency across dashboards. • Ensure campaigns, forms, UTMs, and lead routing are properly configured and QA’d before launch. • Assist in building, launching, and QA’ing paid campaigns across Google, Meta, LinkedIn, and additional channels. • Manage ad trafficking tasks: creative uploads, variations, UTMs, targeting, and asset alignment. • Support pacing checks, reporting snapshots, and campaign documentation. • Assist with onboarding and maintaining tools within the enterprise GTM ecosystem (enrichment, direct mail, outreach tools, etc.). • Support execution of direct mail programs, including list preparation and vendor coordination. • Help maintain ESP domain health, inbox hygiene, and basic email infrastructure integrity. • Contribute to enterprise reporting, ensuring insights roll up cleanly across GTM dashboards.