• Own Wand’s lifecycle marketing strategy across email, in app notifications, push notifications, and onsite conversion experiences • Develop segmentation frameworks that tailor messaging to player behavior, intent, and game context • Design and run experiments across messaging, timing, sequencing, and channel mix to improve activation, conversion, and retention • Build onboarding, education, and re engagement flows that help users understand and get value from Wand • Partner with product and data to identify friction points in the user journey and craft messaging that removes obstacles or improves clarity • Collaborate with creative operations to produce assets and templates that support rapid testing • Manage CRO for wand.com, improving conversion on key pages and touchpoints • Define success metrics, build dashboards, and track performance across all lifecycle programs • Maintain a rigorous testing roadmap and communicate insights and results to cross functional partners • Help shape the long term lifecycle strategy and build the foundations of a scalable CRM function