• Oversee the full sales operations ecosystem, including CRM optimization, pipeline management, forecasting, territory planning, and sales process governance. • Partner closely with Marketing to design, maintain, and continuously optimize our attribution model, ensuring clear visibility into channel performance, campaign ROI, and lead-to-revenue contribution. • Contribute to, document, and refine the sales compensation strategy, including monitoring commissions, maintaining leaderboards, and defining special incentives. • Monitor pipeline health daily—reviewing conversion rates, deal velocity, rep productivity, and forecast accuracy—and provide actionable insights to Sales leadership. • Manage and refine the lead lifecycle (MQL → SQL → Opportunity → Closed), ensuring clean handoffs between Marketing and Sales through defined SLAs, workflows, and automation. • Own CRM data quality, data governance, and reporting infrastructure; reduce noise, standardize definitions, and maintain a trusted single source of truth. • Drive regular sales forecasting rhythms—weekly pipeline reviews, forecast calls, and roll-ups—ensuring consistent methodology and high accuracy. • Partner with Sales Enablement to provide insights that inform playbooks, training, and sales process improvements. • Collaborate with Marketing Operations on funnel analysis, segmentation, and targeting to support high-quality pipeline creation. • Build and maintain dashboards for Sales, Marketing, and Executives, surfacing insights that influence strategy and resource allocation. • Lead a small Sales Ops/RevOps team, prioritizing requests, managing project roadmaps, and ensuring a high level of service for the GTM organization.