• Own the end-to-end creative process for Meta, turning research and insights into high-converting concepts, scripts, briefs, and storyboards • Create, produce, and test 100+ ad creatives a month • Translate performance signals into creative strategy • Push the boundaries of paid social creative • Collaborate closely with creators, editors, and designers • Stay up-to-date to cultural shifts, platform changes, and emerging creative techniques • Challenge conventional best practices with bold, insight-backed ideas