• Build automated lifecycle journeys across onboarding, adoption, renewal, cross-sell, and upsell. • Partner with our customer support team to operationalize customer communications and reminders. • Drive revenue impact by identifying and activating expansion moments at key lifecycle intervals. • Own customer newsletters and product update announcements. • Design event-triggered campaigns using product signals, Appcues events, and Salesforce data. • Support, with opportunity to own, customer-facing webinars, events and other campaigns and programs. • Build and scale programs for G2 reviews, testimonials, references, and referral motions. • Maintain an always-on pipeline of customer quotes, case studies, and success stories. • Capture customer sentiment (NPS, in-app feedback, surveys) and surface insights internally.