• Own the end-to-end execution of ABM programs across Zocks’ enterprise accounts, driving advisor adoption and meetings booked in partnership with the Demand Gen team. • Drive advisor adoption through coordinated, multi-channel outbound campaigns, personalized messaging, and structured launch/relaunch programs. • Maintain the ABM schedule and calendar to ensure enterprise launches and relaunches stay on track. • Drive cross-functional alignment across Sales, Product Marketing, and Demand Gen, ensuring launch tasks, timelines, and deliverables remain on schedule — and holding stakeholders accountable when needed. • Partner with Sales, Account Executives, and Account Managers to determine outreach eligibility, coordinate enterprise rollouts, and resolve blockers. • Standardize repeatable ABM playbooks, messaging frameworks, templates, and campaign assets that ensure quality and consistency across all outbound motions. • Track adoption metrics and campaign performance across enterprise accounts; surface insights, risks, and opportunities for optimization. • Align ABM campaigns with Product Marketing to ensure messaging, positioning, and product capabilities are accurately reflected in outbound programs.