• Lead the strategic direction and operational framework for all paid media services across Google Ads and Meta • Build and refine disciplined campaign structures, testing frameworks, and optimization methodologies • Create clarity by establishing standards, defining expectations, and setting measurable performance benchmarks • Analyze data with depth and rigor to identify trends, risks, and performance opportunities • Lead structured experimentation to validate strategy, improve efficiency, and drive measurable outcomes • Integrate AI and automation thoughtfully to enhance precision, predictability, and scale • Develop a strong, accountable team that executes with discipline, quality, and consistency • Serve as a trusted expert, communicating insights clearly and logically to internal teams, leadership, and key clients