• Design and execute targeted marketing programs that drive client engagement, product adoption, and retention • Develop segmented communication strategies based on client lifecycle stage, vertical, and product usage • Create compelling content (case studies, success stories, webinars, newsletters) that demonstrates value and best practices • Drive attendance and engagement for training and educational programs • Partner with sales and customer success teams to identify upsell and cross-sell opportunities • Build and manage nurture campaigns that move clients toward expansion conversations • Develop reference programs and advocacy initiatives that turn satisfied clients into promoters • Define success metrics for client marketing programs and track performance against goals • Identify friction points in the customer journey and improve touch points • Analyze client engagement data to identify trends, opportunities, and areas for improvement • Conduct regular program reviews and iterate based on performance insights • Partner closely with Product Marketing to translate product positioning, messaging, and launches into client-facing communications and adoption campaigns • Collaborate with Product Operations to understand product launch metrics, product usage patterns, and operational insights that inform marketing strategy and segmentation • Partner with internal teams to develop customer education content (guides, training paths, release explainers) • Train internal teams on how and when to use programs • Work with customer success, sales, and product teams to align on client priorities and initiatives • Support Product Marketing initiatives by providing client feedback and market intelligence from the field