• Build and maintain strong relationships with distributors at all levels and across multiple functional areas. • Create, track, and follow up with LF and Distributor personnel on demand creation focus account distributor programs • Support and grow the LF distribution sales channel within the region • Primary interface for Branch Managers, Product Managers, and sales personnel/reps for key distributors in order to gain maximum mind share • Establish and execute on mutual growth objectives with distributors driven by effective training programs such as NPI (new product introduction), design reviews, and quarterly business reviews. • Link sales and branch FAEs to maximize multi-technology demand creation and sales, support and maintain LF’s Distributor Registration program • Understand distributors requirements and recommend suitable electronic components (circuit protection, switches, power semiconductors, sensors, relay, and circuit breakers). • Collaborate with distribution Field Application engineering teams to ensure customer needs are met. • Stay updated on industry trends, emerging technologies, and competitor offerings. • Communicate product features, benefits, and technical specifications effectively. • Maintain accurate records of sales activities, forecasts, and customer interactions. • Prepare reports for management on sales performance and market conditions. • Quotation support and follow up - Other duties as assigned.