• Traffic growth by designing experiences that are highly ranked by search engines, LLM’s, and social experiences. • Engagement by designing, testing, and optimizing experiences that compel users to interact, learn, and pursue membership. • Convert by designing, testing, and optimizing experiences that help users move from debt problem to debt solution. • Turn insights into outcomes by partnering with Product and Data to identify opportunities, form hypotheses, and design measurable experiments that move key business metrics. • Own the user journey by creating the first impression and nurturing the user to conversion—designing intuitive, trustworthy, and conversion-optimized experiences. • Bring ideas to life through end-to-end design: discovery, rapid prototyping, testing, high-fidelity visuals, and production-ready specs. • Drive innovation, shape new product experiences and connect the dots across customer needs, market shifts and emerging technologies. • Collaborate for impact with the Agile team of product manager, engineers, quality assurance, and data to ensure seamless execution and consumer/business impact. • Advocate for both user and business success, ensuring that every design decision leverages consumer understanding to deliver measurable consumer and business outcomes. • Contribute to and evolve our design system so that it’s pragmatic, efficient, and effective at delivering business and consumer outcomes.