• Cultivate strong, trusted relationships within the Channel Alliances ecosystem by understanding their goals, incentives, and business models • Serve as the primary point of contact for assigned partners, ensuring consistent engagement, alignment, and performance • Ensure partner conduct aligns with SpryPoint’s brand, values, and compliance standards • Design, implement, and manage partner onboarding, certification, and enablement programs • Develop and maintain Partner Confluence Pages and pertinent partner material and documents • Establish standardized partner processes that support scale, consistency, and performance • Continuously evaluate and refine channel programs to improve efficiency and effectiveness • Build and maintain reporting frameworks for partner KPIs, including pipeline, sourced ARR, and influence • Analyze program data to identify trends, gaps, and opportunities for improvement • Support executive and board-level reporting with clear, actionable insights • Collaborate with Sales Ops and Marketing Ops to integrate partner data into CRM and PRM systems • Create enablement materials and training for internal teams on partner strategy and value propositions • Support quarterly business reviews with strategic partners and internal stakeholders • Manage MDF tracking and partner co-marketing processes • Ensure alignment between partner marketing initiatives and overall GTM strategy