• Design, build, and maintain scalable data pipelines and workflows in Snowflake to support CDP and customer data initiatives. • Integrate and ingest data from multiple systems (CRM, digital analytics, marketing platforms, APIs, flat files, etc.) into Snowflake. • Develop and optimize SQL queries, views, and materialized datasets to support analytics, segmentation, and activation. • Collaborate with data strategy and MarTech teams to translate business requirements into technical data models and pipelines. • Support data standardization and transformation logic for customer profiles, identities, and behavioral data. • Implement and maintain data validation and quality checks within pipelines to ensure data accuracy, consistency, and reliability across ingestion and transformation processes. • Document workflows, schemas, and logic to maintain transparency and support scalability. • Manage and optimize Snowflake environments for performance, cost efficiency, and reliability.