• Build and maintain data-driven lifecycle marketing strategies to drive revenue growth, product engagement, and cross-sell as needed. • Drive funnel conversion metrics across Figure’s HELOC and DSCR products through AI voice, voicemail and text programs and tools. These AI programs must also intersect seamlessly with our many lifecycle email nurture sequences and triggers that already exist. • Build a deep understanding of our customer journeys and value propositions across all of Figure’s mortgage and crypto products. • Work and communicate clearly with cross-functional teams (Compliance, Marketing, Product, Design, Engineering, and external partners) and manage multiple lifecycle programs and initiatives to drive funnel conversion, user engagement and product adoption across Figure’s product ecosystem. • Maintain operational excellence and clear/concise naming conventions and documentation for reporting purposes. • Understand technical concepts enough to communicate requirements to technical teams. • Test and iterate on existing sequences to improve progression, conversion, and ultimately grow revenue. • Proofread and ensure content meets brand and compliance guidelines when delivering assets, in a smooth and timely manner. Ensure that all deliverables meet brand guidelines and quality standards. • Excel in a fast-paced environment and be comfortable meeting tight deadlines. • Demonstrate strong analytical skills with the ability to pivot based on data and optimize towards KPIs.