• Lead onboarding for brand teams and their internal or external agencies, ensuring a strong understanding of shoppable media strategy, platform capabilities, and best practices. • Act as a trusted enablement partner across multiple stakeholders including brand marketing, ecommerce, shopper marketing, media, and agency teams. • Deliver training sessions, walkthroughs, and documentation to accelerate time-to-value. • Support the activation of shoppable media campaigns across platforms such as Meta, TikTok, YouTube, paid search, display, email, QR codes, and brand websites. • Create and configure shoppable landing pages and experiences that showcase multiple retailers, including price, stock, ratings, and online and local availability. • Partner with clients to ensure shoppable experiences are correctly implemented across redirects, retailer carts, and local store flows. • Support A/B testing and experimentation to improve conversion, engagement, and downstream commerce performance. • Analyze campaign performance and provide clear, actionable insights tied to shopper behavior and retailer outcomes. • Share best practices, benchmarks, and optimization recommendations across clients and campaigns. • Work closely with Customer Success, Product, Sales, and Partnerships teams to align enablement efforts with customer goals and platform roadmap. • Provide feedback from the field to inform product improvements, new features, and go-to-market strategy. • Support renewal and expansion conversations by demonstrating campaign impact and value realization.