• Support the Strategy Director or Pod Lead in upholding the Pod’s strategic vision and day-to-day priorities. • Act as a senior strategic partner, helping steer integrated decision-making across Creative, C&E, Paid Media, and Account. • Provide structure, clarity, and directional POVs during Pod planning, creative development, and cross-functional discussions. • Help the Pod anticipate cultural and platform shifts, identifying opportunities for proactive ideation. • Build strategic frameworks including brand strategy inputs, messaging architectures, consumer journeys, comms strategies, and narrative frameworks. • Write and refine creative briefs grounded in sharp insights and actionable direction. • Ensure all creative development ladders back to a strong strategic foundation with a single-minded point of view. • Translate research, insights, and consumer behavior into compelling strategic narratives. • Lead or oversee recurring strategic reporting, synthesizing platform analytics, social listening, audience insights, and cultural trends. • Build KPI frameworks and partner with Strategy Directors on measurement models and benchmarking. • Interpret quantitative and qualitative data into clear, compelling, client-ready insights. • Identify optimization opportunities and provide strategic recommendations based on performance. • Continuously track culture, category activity, creator behavior, and platform shifts relevant to the brand. • Bring forward reactive or future-facing opportunities rooted in insight. • Support rapid problem-solving, iteration, and test-and-learn approaches within the Pod. • Inspire creative and C&E partners using insight-led inspiration and cultural POVs. • Partner closely with Creative Directors, ACDs, Copywriters, Designers, C&E Managers, and Paid Media counterparts to guide and align work. • Provide strategic context during brainstorms, creative reviews, and working sessions. • Evaluate creative concepts for strategic integrity and alignment with brief direction. • Help translate insights into creative opportunity areas and storytelling angles. • Present insights, briefs, reporting, and recommendation decks with clarity and confidence. • Build relationships with client partners, earning trust through sharp insights and steady, thoughtful communication. • Support Strategy Directors or Pod Leads in annual planning and major strategic presentations. • Help ensure strategic outputs integrate smoothly into Pod processes, rituals, and cross-functional workflows. • Bring structure to ambiguous or complex challenges and contribute to operational clarity. • Collaborate with Project Management on strategic prioritization and workflow efficiency. • Support new business pitches with insight development, strategic POVs, category/competitive research, deck building, and narrative structure. • Jump into other Pods or business units when senior-level strategic support is needed for high-priority initiatives. • Partner with Strategy leadership to align on strategic consistency and cross-Pod needs.