• Drive Marketing-Led Outbound: Design and execute automated outbound campaigns across cold, warm, and hot audience tiers, balancing personalization with scale. • Execute Account-Based Marketing: Build and launch ABM campaigns that engage target accounts throughout their buying journey, coordinating across channels and stakeholders. • Optimize Trial-to-Sales Conversion: Identify behavioral signals that indicate when trial users need sales engagement, then build the systems and processes to route them effectively. • Content Nurture Sequences: Design and write multi-touch email sequences that turn content engagement into qualified pipeline, applying solution-selling frameworks at every stage. • Scale AI Adoption: Identify high-value use cases for AI tools (particularly Claude), train team members, and build the enablement resources that help the entire marketing team work more efficiently.