• Upload videos and graphics, keep the account up-to-date & manage reviews. • Develop, execute, and monitor the execution of marketing campaigns on various digital platforms. • Ensure consistency of branding across all accounts and channels. • Create events or promos to increase customer engagement. • Manage the contact database & assist with lead generation activities. • Research influencers, compatible products, and businesses to form strategic partnerships. • Set up accounts, liaise with affiliates & manage affiliate partners’ payouts. • Check KPIs, modify bids or budgets & review keyword performance. • Gather information on the brand's audience profiles and develop a content strategy with internal teams. • Create progress reports and monitor the performance and effectiveness of marketing campaigns. • Research on trends, promotional activities utilized by competitors, and competitive marketing insights. • Execute SEO strategies and conduct keyword research. • Conduct general administration. • Use tweak builders to tweak the content. • Ad hoc tasks