• Develop and execute growth strategies that drive app installs, engagement, and paid conversion, working closely with and through our marketing channel teams. • Own and optimize KPIs across acquisition, retention, ARPU, and LTV. • Lead day-to-day marketing and performance decisions across paid, owned, and earned channels through partnership with channel owners and brand team. • Evolve Lonely Planet’s membership product and offering, including defining pricing, packaging, and promotions, and working with cross-functional teams to define membership benefits across our products. • Collaborate directly with Product leadership to connect market needs with product development and feature prioritization. • Partner closely with the Editorial team to align timing and user experience with content publishing schedule and priorities. • Present performance insights and recommendations in addition to financial forecasting to senior leadership in partnership with the VP.