• Own Direct Mail Growth Strategy: Set and evolve Caribou’s direct mail acquisition strategy to deliver aggressive volume and ROI targets, while scaling profitability and efficiency. Monitor industry trends and the competitive landscape to surface emerging risks and unlock new growth levers. • Audience & Modeling: Partner with Data Science, FP&A, and other cross-functional partners to optimize selection and suppression criteria, refine propensity models, and leverage credit bureau and other data sources to improve response, conversion, and program profitability. • Campaign Execution: Lead end-to-end campaign planning and execution across internal teams and external partners, ensuring on-time creative, data readiness, and mail drops. • Production & Vendor Management: Manage the full production lifecycle and high-security vendor relationships (SOC2-compliant print/data partners), ensuring quality, compliance, and cost control. • Testing & Optimization: Build an always-on experimentation program across segments, formats, messaging, offers, and creative—turning learnings into repeatable performance gains. • Budgeting & Measurement: Own a multi-million-dollar budget; partner with FP&A, Data Science and Analytics on forecasting, attribution, and incrementality measurement. • Cross-Functional Leadership and Communication: Align stakeholders and communicate performance, insights, and risks clearly to senior leaders and key partners.