• Manage and administer our marketing stack: CRM, marketing automation, analytics, attribution & integration tools. • Design, implement, and maintain campaign tracking, lead-scoring, and lead-routing workflows in partnership with Marketing and Sales. • Build and maintain dashboards and reports that clearly communicate performance and trends in pipeline, channel ROI, conversion rates, and attribution. • Conduct ad-hoc analyses to surface opportunities, highlight important trends, and influence decisions across the business. • Maintain data hygiene and governance: manage opt-outs, consent, segmentation, contact lists, and ensure marketing activities comply with privacy regulations. • Generate target contact lists for campaigns, manage targeting and segmentation workflows, and ensure accurate campaign operations. • Enable self-service analytics across the Marketing team: train users, build tooling, and ensure team members have what they need to understand the impact of their work. • Collaborate with RevOps, Finance, and other stakeholders to ensure alignment of systems, processes, definitions, and metrics across the GTM stack.