• Develop and execute comprehensive marketing strategies that drive acquisition and retention while aligning with Sage’s business objectives and client-first mindset. • Own long-term marketing planning, including campaign roadmaps, budget allocation, and channel optimization. • Monitor market trends, competitive dynamics, and customer insights to inform strategy and continuously raise the bar. • Lead execution of multi-channel marketing efforts, including digital, email, direct mail, paid media, and emerging channels. • Own email marketing strategy and directly manage the Email Marketing Specialist to drive retention, lifecycle engagement, and lead nurturing. • Guide content strategy across the website, landing pages, and digital assets, ensuring messaging is clear, compliant, consistent, and conversion-focused. • Evaluate and test new channels (e.g., SMS, push notifications), building structured experimentation frameworks to scale what works—fast. • Hire, coach, and develop marketing talent with a focus on accountability, growth, and performance. • Lead and manage agency partners across creative, media, marketing automation, and analytics to ensure high-quality, on-time delivery. • Set clear expectations, KPIs, and success metrics for internal team members and external partners. • Partner closely with product, sales, and operations teams to support product launches, promotions, and testing initiatives. • Work with analytics and reporting teams to define success metrics, dashboards, and insights that enable real-time optimization. • Ensure marketing priorities stay aligned with business goals and product positioning. • Track, analyze, and report performance across all channels, delivering actionable insights to senior leadership. • Establish clear goals, KPIs, and ROI benchmarks; iterate quickly based on performance and learning. • Build scalable frameworks for ongoing testing, personalization, and funnel optimization across the customer journey. • Protect and strengthen the Sage brand through consistent messaging and adherence to regulatory and compliance standards. • Ensure all marketing efforts reflect Sage’s values and resonate with consumers and referral partners, including real estate professionals. • Win the right way—balancing growth, trust, and long-term brand equity.