• Collaborate closely with the User Acquisition team to optimize Paid Social campaign performance. • Own the technical frameworks for tracking marketing effectiveness in a privacy-first world. • Own the end-to-end design and maintenance of marketing analytics dashboards in BI tools. • Conduct granular analysis on campaigns and creative performance with data-driven recommendations. • Deeply analyze mobile user cohorts to understand retention and monetization behaviors. • Collaborate with marketing and finance team members for channel incrementality measurement.