• Own CRM data integrity, including custom objects and integrations, pipeline hygiene, attribution and reporting accuracy, and integration with marketing, product, and analytics systems • Develop internal GTM tooling using code and automation, including APIs, webhooks, and event-driven integrations, Python and scripting for data processing and automation, and automation that reduces manual work for sales and marketing teams • Integrate product usage and behavioral data into GTM systems to improve customer delight and retention, trigger contextual outreach and follow-ups, and support expansion and upsell workflows • Build dashboards and analytics that provide funnel visibility from lead to revenue, conversion, velocity, and drop-off insights, and feedback loops for continuous GTM optimization • Partner closely with sales, marketing, and product to translate GTM strategy into automated systems, rapidly test and iterate on GTM experiments, and scale what works while eliminating manual or low-leverage processes