• Own the end-to-end promotions strategy across the customer lifecycle: • Acquisition offers • Retention and reactivation promotions • Loyalty and VIP programs • Seasonal and event-based offers • Enterprise-wide promotional initiatives • Design promotional mechanics including bonuses, credits, multipliers, free-to-play incentives, and custom offers • Define offer guardrails to balance growth, engagement, and profitability • Partner with Analytics and CRM teams to: • Segment customers based on behavior, value, and lifecycle stage • Deliver personalized, behavior-driven offers • Suppress offers to unprofitable or incentive-abusing cohorts • Own promotional cost modeling, forecasting, and performance analysis • Ensure flawless execution across platforms and channels • Design and run structured A/B and multivariate tests on offer types, value levels, eligibility rules, timing and frequency.