• Analyze email and SMS performance at the account level across retention clients • Identify trends, risks, and opportunities related to flow performance, campaign performance, and deliverability • Translate data insights into clear, actionable recommendations for strategists • Support strategists in prioritizing testing opportunities and optimization roadmaps • Create standardized reporting views and benchmarks to improve consistency across accounts • Serve as the internal subject-matter expert for Klaviyo • Lead and review Klaviyo implementations including core and advanced flows • Define and enforce Klaviyo best practices across all client accounts • Create internal training materials and documentation for retention team members • Lead enablement sessions to upskill strategists and coordinators on Klaviyo functionality